Department of Services for the Blind (DSB)
In just 3.5 weeks, our team delivered a full-scale branding and research initiative for Washington State’s Department of Services for the Blind Birth-13 Program. The project included multi-city focus groups, a detailed digital survey, and targeted social media ad campaigns—all designed to better understand and engage families of children who are blind, low vision, or deafblind.
Our work led to actionable insights and comprehensive brand recommendations, including naming, logo, and mascot concepts. We identified high-impact areas for outreach, accessibility, and community-building, ensuring the new brand would resonate with diverse stakeholders and deliver lasting value.
Project Details
We launched a full-scale research and brand strategy initiative for the DSB’s Birth-13 Program—serving families of children who are blind, low vision, or deafblind. One of the biggest challenges was recruiting a representative sample of parents, teachers, and administrators across Washington State in a short time frame. We addressed this by deploying a highly targeted social media ad campaign that quickly secured 27 focus group participants across three cities and over 50 respondents for an in-depth 12-minute online survey with a 68% completion rate.
Our strategic approach included developing a research-driven brand framework, facilitating stakeholder workshops, and delivering data-backed recommendations for naming, logo, mascot, and outreach strategy. The result was a comprehensive brand identity shaped by real audience insights, designed to maximize impact, foster community, and guide future marketing efforts.
Devliverables
- Brand Audit & Recommendations
- Brand Strategy
- Data Analysis
- Digital Ad Campaigns
- Digital Surveys
- Focus Groups (In-person & Virtual)
- Market Research
- Persona Development
- Program Branding Recommendations
- Social Media Ad Campaign
- Target Audience Development
- WCAG & ADA Compliance
