WA Department of Health Vaccinate WA Campaign
The Vaccinate WA campaign focuses on public education on vaccinations and dispelling COVID misinformation. The key communication components were television and YouTube ads, running alongside social media ads featuring the same video. Custom vector illustrations were created and incorporated into storyboards to provide art direction for the animator. The storyboard included voiceover timing, scene transitions, key element movements, and multi-language support.
Project Details
Custom illustrations represented various vaccine myths in a lighthearted manner in order to visually discredit their legitimacy. For the illustrations of the experts, deliberate care was put into representing diverse demographics. Art direction was key in pointing out where emphasis needed to be placed in both the animation and voice over in order to provide clear communication. The television ads had a wide target audience, with a reach extending across the state of Washington.
Devliverables
- Digital Marketing
- Video Art Direction
- Video Storyboards
- Social Media Ads
- Custom Illustration
